Category Archives: Communications

Traditional vs. Social SEO: Social’s Shiny New Weapon

Posted on August 31, 2011 by Dagan

With the launch of Google’s social network and it’s integration into search results, adding Google’s +1 button to your online content gives it the opportunity to appear in the first page of Google’s search results when someone in the searcher’s Google+ network shares it.

Mobile Is the New “Offline” — Take Advantage of It

Posted on January 31, 2011 by Dagan

As Internet-capable mobile devices make their way into the pockets and purses of more and more Americans, the lines between the online and offline worlds are beginning to blur. Armed with well-designed mobile sites, savvy communicators (marketers, PR pros, etc.) are poised to make all of the advantages of the online world available everywhere.

Developing Your Corporate Social Media Roadmap

Posted on December 3, 2010 by Dagan

Before your organization dives into social media, it is extremely important that you take steps to ensure your success. To begin, you’ll need a detailed social media roadmap that lays out your plan in successive phases.

Converting a Facebook Profile to a Page

Posted on October 26, 2010 by Dagan

Setting up a Facebook profile instead of a page for your business or organization is a common mistake. But how do you convert your established profile to a new page without losing your valuable (and hard-earned) connections?

5 Really Cool Ways to Use QR Codes

Posted on August 13, 2010 by Dagan

Ever since AT&T announced that they would be releasing a QR Code Scanning app for Blackberry and Android phones, those in the know have been a buzz that QR is finally poised to take hold in the U.S., and I agree.

Here are 5 cool ways to use QR codes that go beyond the more common uses . . .

Despite Studies & Reports, Twitter Still Matters

Posted on April 19, 2010 by Dagan

Back in March, Barracuda Labs took a hiatus from developing hardware-based spam, virus and web filters to release a report about Twitter and its users.

The report isn’t really surprising to those that follow Twitter in the news. There have been loads of reports, studies and analyses pointing to the fact that the majority of Twitter’s users are not responsible for content creation on the network, and a lot of new users quickly leave.

Personally, I think all of the study ballyhoo misses the point entirely.

Internal Communications: Are you spamming your employees?

Posted on February 25, 2010 by Dagan

Employer spam — are you doing it? Do you even know?
Internal communications are supposed to be for the mutual benefit of the employer and the employee. But what happens when the communicator loses sight of the communication’s real goals? Spam happens.